In real estate, leads are the name of the game. The more leads you have, the more business you can do. It’s that simple. The trick is getting qualified leads. But because our world continues to find new ways to connect people, it’s not as hard as you might think.
Here are 25 ways to get qualified real estate leads.
Referrals
Let’s start with the easiest one - ask your previous clients for a referral. Assuming that you handled the real estate process like a rockstar, don’t hesitate to ask them to recommend your services to a friend, family member or coworker.
Open houses
Hosting an open house is a lot of work but if you work it right, you can almost guarantee you’ll walk away with some excellent leads. Especially in this hot market, people visiting open houses are most likely interested in buying.
Local partnerships
Working with local vendors in exchange for business is an excellent way to gain leads. Partnerships with home services, movers, landscaping companies are excellent lead sources and beneficial for everyone.
Network at non-real estate events
Don’t be afraid to tell people in your community what you do for a living. You should always be meeting new people at community events such as a garage sales, school banquets, or sporting events. All of these are great places to introduce yourself to new people.
Networking events
This may seem obvious but networking events are a fantastic way to meet new people, pitch your business and gain qualified leads. And, the great thing about networking events is that everyone is there to network, so don’t be afraid to go in guns blazing!
Host a first-time buyer’s seminar
An easy way to gain new buying leads is to host a first-time buyer’s seminar. First-time buyers are usually looking for a professional to help them with the process and are looking for an expert as this is inevitably the largest purchase they will make. Be their expert!
Community service events
Be at community events! Become a familiar face, a helping hand and a real estate guru! community service events are excellent because you have an audience that cares about the neighborhoods you’re farming. And if you do too, they’ll be happy to recommend you to new buyers.
Pitch to local investors
Local investors have - how do I put this simply?- money! And real estate is typically a pretty good investment. Help them see how they can make even more with the help of your real estate knowledge, background, and experience.
Video content
Video content is king! It gives your audience the truest look at who you are without being with you in person. Create clean, informative, and fun videos that will leave your audience waiting for more!
Reviews
Hearing it from a past client is sometimes all someone needs to trust you with their real estate transaction. Reviews are one of the best ways to show your business is legit. Reach out to past clients and ask them to write a review!
Blogging
We caught your attention with this blog didn’t we? Blogging gives you the chance to show your expertise in words while reaching potentially a massive audience. It’s important to remember that if you want to blog, you have to be consistent. Create a weekly schedule of content to distribute.
Create your own niche website
Having your own website is a must. It validates your brand and business and creates a digital homebase. Make it niche and representative of you and your business. There are a number of useful website builders you can use.
Craigslist
It sounds crazy, but Craigslist actually works! Create a listing and give a brief overview of your background, expertise, and past business. You will be surprised that there will be some legitimate leads that respond.
Community pages
Post your real estate services to various community pages. Sometimes all it takes is the right person at the right time to see your ad.
Social media
This one is pretty obvious, but social media might be the best and cheapest way to gain leads. Build your social media presence across multiple platforms and create compelling content that displays you in a professional way. Avoid getting involved in sensitive topics as it can negatively impact your business.
Text marketing
Right or wrong, we all live with our heads down staring at our phones. Text marketing is a surefire way to gain someone’s attention and potentially gain new leads. Be careful though, many people are put off by this invasion of privacy.
CRM
Using a Customer Relationship Management (CRM) platform gives you the best possible data and analytics to effectively grab the attention of your audience with the right content.
Reward your referral sources
The best way to keep your referral sources is to simply say, “Thank You!” Send a gift and let them know how much you appreciate their referral and that you welcome any other potential clients.
Local SEO
Utilizing Local SEO will really help bring viewers to your website. You won’t be competing with the entire web, but rather just your hyperlocal market. Run an SEO audit on your website and you’ll be able to determine what needs to be fixed to make your site more searchable.
Landing pages
Landing pages are great to give your audience a place to learn a little more while asking them for their contact information so you can add them to your distribution list.
Virtual tours
Due in part to the Coronavirus pandemic, virtual tours have become a huge part of real estate. Investing a little time and money into this can really benefit your business. Clients can view listings and make big decisions without ever leaving the comfort of their home.
Google ads
Google Ads and keyword targeting on search engines is a great way to gather even more website visitors and leads for your specific business.
FSBOs
For Sale By Owner (FSBO) signs are not a guaranteed qualified lead, but if their home has been on the market for a while, perhaps it’s time they have a conversation with an expert. Be that expert! Don’t come in too hot. Rather, offer some advice and soon you’ll gain their trust and business.
Offer Free Real Estate Advice
Offer some free real estate advice to members of your community who may someday be interested in buying or selling. Don’t be too salesly, just let them realize you are the expert and can offer a lot of help during the real estate process.
Create Branded Products
People love free things! Put your name and logo on some products and give them away to members in your community! Think about items that can be reused like water bottles, chapstick, pens, or stationary material.
